Infiniti Interactive Mirrors
Infiniti division of Nissan North America, as part of their continuing strategy to establish themselves as a progressive, dynamic luxury brand, commissioned The George P. Johnson Company to create an entirely new exhibit for the 2006 auto show season. Central to the new exhibit would be various interactive new media installations allowing visitors to learn about the brand and vehicles. These were highlighted by the Interactive Mirrors.

The objective was to create a unique and fascinating interactive experience, engaging consumers at larger-than-life size and immersing them in the presentation. The interactive mirror shares the brand’s philosophy of using design to create a more emotionally rich experience and demonstrates how design is manifest in Infiniti vehicles.

The installation consists of three 8’ high by 3.5 ’ wide panes of mirrored glass placed side by side, each displaying rear-projected content from a high-lumen projector. A user standing in front of the mirrors has the unusual sensation of seeing their reflection and the projected content simultaneously.

Sensors embedded in the structure above each pane register when a user reaches out to a “hot spot,” allowing users to navigate the projected content without ever needing to touch the “screen” or press a “button.” This combined with scale of the system, and the projected image being captured on the inside surface of the glass creates a unique spatial experience where the content appears organically before the viewer. An additional sensor recognizes when a user approaches and automatically activates the mirror to welcome the visitor.

To take advantage of the spatial experience, content was designed in three dimensions, using scale, motion and depth perspective to make the user feel like she is immersed in and moving through the communication, not merely viewing it. Integrating full motion video, Flash animation, motion graphics, still photography, dynamic type and responsive sound, the content enables users to explore the guiding vision of the brand.  This includes a broad sampling of ways this vision has transformed how Infiniti vehicles look, feel and move, as well as how each Infiniti model is an expression of the brand promise.

Creation of the Infiniti Interactive Mirrors and their content was a collaborative effort. George P. Johnson along with Nikolai Cornell of madein.la developed the exhibit and the technology concept. Phil van Allen of Commotion New Media designed, developed and integrated the sensor system. The Designory directed, designed and wrote the content. And Mindflood was responsible for motion graphics design as well as video integration and user-interface programming for the Flash platform.


 

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Flash Player 8 is required to view the video. It can be downloaded here.
Video music provided by Erik Lyden | www.eriklyden.com
Client
Infiniti Division, Nissan North America

Credits
Nikolai Cornell
Concept, Creative Direction & Executive Producer | GPJ
Joel McCall
Architectural Designer | GPJ
Chris Medvitz
Creative Direction | chris medvitz design, GPJ
George P. Johnson
Structural Design & Fabrication
Phil van Allen
Sensor Design, Development & Integration | Commotion New Media
Steve Davis
Creative Director, content | The Designory
Chad Weiss
Creative Director, content | The Designory
Noah Huber
Art Director | The Designory
Jon King

Assoc. Creative Director & Copywriter | The Designory
Katy MacQuoid
Account Manager | The Designory
Noah Costello
Producer | Mindflood
Chris Lund
Creative Director, Motion & Lead Motion Designer | Mindflood
John Mastri
Motion Designer | Mindflood
Chris Kief
Technologist & Flash Integration | Mindflood

Contacts
George P. Johnson
18500 Crenshaw Boulevard
Torrance, Ca 90504
323.965.4352
www.gpjco.com

Nikolai Cornell
415.706.9316
www.madein.la
nikolai@madein.la

Commotion New Media
12021 Wilshire Blvd. #815
Los Angeles, Ca 90025
310.948.7021
www.commotion.com
pvaj@commotion.com

The Designory
211 East Ocean Blvd. Ste 100
Long Beach, Ca 90802
562.624.0200
www.designory.com
info@designory.com

Mindflood
203 North Main Street
Santa Ana, Ca 92701
714.547.2488
www.mindflood.com
chris.kief@mindflood.com